Areas of Expertise

I operate at the intersection of technology and human potential. My career is defined by the belief that systems—whether digital architectures or organizational cultures—must be designed to serve the people within them.

Here is a detailed breakdown of how I can add value to your organization.

1. Data Intelligence & Engineering

Turning raw noise into clear, actionable signals.

I don't just "pull data"; I architect solutions that ensure data quality, accessibility, and relevance. My technical background allows me to build the tools that business leaders need to make decisions.

Data Architecture & Cloud (GCP)

I have extensive experience designing and implementing data pipelines in enterprise environments, specifically within Google Cloud Platform.

  • Pipeline Development: Designing end-to-end data flows using BigQuery and Cloud Storage.
  • Optimization: Writing complex SQL queries to validate data integrity and optimize performance.
  • Automation: Using Python scripts to automate repetitive tasks, data processing, and validation, freeing up human time for creative work.

Advanced Analytics & Visualization

Data is useless if it cannot be understood. I specialize in "Data Storytelling"—creating visual interfaces that answer business questions immediately.

  • Tableau Specialist: Developing complex, interactive dashboards and "Self-Service" platforms where stakeholders can run their own reports without technical assistance.
  • Legacy Transformation: I have a track record of taking reports running on obsolete technologies and reshaping them into modern, automated insights.
  • Algorithm Design: In previous roles (e.g., Orange Romania), I implemented new procedures that improved efficiency by 210%, including a custom NIF (CNP) validation algorithm that eliminated over 600 fraud attempts.

Full-Stack Development

Sometimes the tool you need doesn't exist yet. I build custom web interfaces to solve niche problems.

  • Languages: PHP, HTML, CSS, SQL (MySQL/Oracle).
  • Projects: I have built custom Performance Appraisal Systems, bookkeeping software, and Occupational Safety and Health (OSH) management platforms from scratch.

2. Organizational Development (OD) & Coaching

Building healthier ecosystems for people to thrive.

With over 12 years of consulting experience, I bring a psychological depth to organizational challenges. I don't just fix symptoms; I look at the root causes of team dynamics.

Human Synergistics® & Culture

I am a certified facilitator in the Human Synergistics suite of tools, which provides a quantifiable way to measure and change behavior.

  • LSI (Life Styles Inventory): Helping individuals understand their thinking and behavioral styles to increase personal effectiveness.
  • GSI (Group Styles Inventory): diagnosing team dynamics to improve problem-solving.
  • OCI (Organizational Culture Inventory): Measuring the current culture and defining the ideal culture to drive long-term strategy.

Executive Coaching & Training

  • Certified Executive Coach: I work with leaders to help them navigate stress, manage career transitions, and unlock their leadership potential (Academy of Executive Coaching).
  • Experiential Learning: My training sessions are not "death by PowerPoint." I design workshops based on experiential learning principles—games, simulations, and real-time feedback—covering:
    • Communication & Conflict Resolution
    • Situational Leadership
    • Sales & Negotiation
    • Time Management & Productivity

Talent Management & Assessment Centers

I have designed and delivered assessment centers for major clients (e.g., BCR Erste Bank, Microsoft, WWF, GlaxoSmithKline).

  • Recruitment: From volume recruiting to headhunting for niche IT roles.
  • Design: Creating competency frameworks and behavioral indicators to ensure fair and predictive hiring.

3. The Hybrid: People Analytics & Product Ownership

Bridging the gap between HR, IT, and Business Strategy.

This is my unique value proposition. Most Data Analysts don't understand HR, and most HR professionals don't understand SQL. I speak both languages fluently.

HR Analytics

I help HR departments move from "gut feeling" to data-driven decision-making.

  • Retention Modeling: Designing systems to combine daily HR data (turnover, exit interviews) with periodic surveys (satisfaction) to predict and prevent attrition.
  • Reporting Strategy: Defining and optimizing Compensation & Benefits policies based on market data and internal performance metrics.

Technical Product Ownership

As a Product Owner, I manage the lifecycle of analytics products.

  • Stakeholder Management: I translate "business speak" into technical requirements for developers, and "tech speak" into ROI for management.
  • Agile/Jira: Managing backlogs, defining functional requirements, and ensuring that the final deliverable actually solves the user's problem.
  • User Experience (UX): Ensuring that data products are intuitive and user-friendly.

Working with LLMs & AI

I embrace the future of work by integrating Large Language Models into daily workflows.

  • Productivity Enhancement: Using AI for code generation, documentation, and data pattern recognition.
  • Prompt Engineering: Refining inputs to get high-quality, actionable outputs from AI models for business analysis.